Partner Revenue Generation

Turn your AWS relationship into real pipeline.

A strong AWS partnership generates demand, not just credibility. We design and execute the programs that make it produce pipeline: Immersion Days, co-branded campaigns, Marketplace private offer drives, and field alignment programs built around a specific revenue outcome.

Every program starts with a pipeline goal. Not a deliverable count.

Project-based or add-on to managed services · Starts with a free scoping call
Programs We Run
AWS Immersion Days Co-Branded Campaigns Field Alignment re:Invent Strategy Private Offer Campaigns Joint Success Stories
What We Execute

Six revenue programs.

Each program is designed around a specific pipeline outcome. We run programs that produce results, not activity metrics.

01
Enablement
AWS Immersion Days

We design and facilitate AWS Immersion Days that create pipeline, deepen customer relationships, and earn co-sell credits with your field team. From agenda to execution: we handle the logistics, the AWS coordination, and the follow-up playbook.

  • Event design & agenda development
  • AWS co-sponsorship coordination
  • Customer and prospect invitation strategy
  • Post-event follow-up and ACE submission
02
Campaigns
Co-Branded Campaign Development

We build co-branded demand generation campaigns with AWS alignment: outbound sequences, event plays, and digital campaigns that carry the AWS halo and convert. Designed for joint promotion with your AWS field team and built for repeatability.

  • Campaign design & messaging
  • Outbound sequence development
  • AWS co-promotion coordination
  • Performance tracking & optimization
03
Field
Field Alignment & Rep Introduction

We facilitate introductions to relevant AWS field reps, PSMs, and PDMs, and build the alignment that keeps you top of mind when co-sell opportunities arise. Proactive, structured, and tracked.

  • AWS rep introduction facilitation
  • Territory alignment mapping
  • Co-sell opportunity staging
  • Ongoing field cadence management
04
Events
re:Invent & AWS Summit Strategy

We build your event strategy for re:Invent, AWS Summits, and regional field events: meeting plans, sponsorship optimization, booth strategy, and follow-up playbooks that convert attendance into pipeline.

  • Pre-event meeting scheduling strategy
  • Sponsorship & presence optimization
  • AWS session & networking prioritization
  • Post-event follow-up playbook
05
Marketplace
Marketplace Private Offer Campaigns

We design and execute Marketplace private offer campaigns: identifying co-sell opportunities where Marketplace transacting reduces procurement friction, structuring the offers, and aligning with AWS field teams to drive transactions.

  • Deal identification & qualification for Marketplace
  • Private offer structure and pricing strategy
  • AWS deal room management
  • CPPO channel partner onboarding
06
Storytelling
Joint Customer Success Stories

We develop joint customer success stories with AWS that get used in co-sell conversations, partner portals, and field enablement. A strong joint success story is one of the highest-leverage assets in a co-sell motion.

  • Customer interview & story development
  • AWS co-attribution and review process
  • Field-ready format (PDF, slide, web)
  • Partner portal submission support
$1.4M
Co-sell pipeline created for one client in 90 days
$210K
First Marketplace private offer closed in 6 weeks
11
AWS-sourced opportunities in 90 days for one client
3
CPPO channel partners onboarded and transacting
How It Works

Every program starts with a pipeline goal.

We work backward from a specific outcome and build the program that gets there.

  • 01
    Free Scoping Call

    We assess your current AWS relationship, understand where pipeline is stalling, and identify which revenue program fits your situation.

  • 02
    Program Design

    We define the program, the pipeline target, the AWS coordination required, and the timeline. Every program has a measurable goal before we start building it.

  • 03
    Execution

    We run the program: AWS coordination, logistics, outreach, field alignment, or Marketplace mechanics depending on the program type. You show up where it matters; we handle the operational layer.

  • 04
    Pipeline Review & Next Steps

    At program close we review pipeline generated, ACE submissions made, and co-sell credits earned. Most clients run a second program or layer revenue generation onto a managed services retainer.

Discuss Your Pipeline Goals

"We had SaaS Co-sell Benefit and nothing to show for it. Grnmrk built the motion that made it real, and did it in a way our AEs could own after they left."

CRO — Compliance Automation ISV
Right for you if
  • You have SaaS Co-sell Benefit eligibility and want to build a pipeline motion around it
  • Your Marketplace listing exists and you are ready to drive transactions through it
  • You are attending re:Invent or an AWS Summit and want a strategy, not just a booth
  • You want your AWS field team to know who you are before your next QBR

Your AWS partnership, producing pipeline.

30 minutes. We will review your current AWS relationship, identify the highest-leverage revenue program for your situation, and tell you what we would prioritize first.