Partner Revenue Generation

Turn Your
AWS
Relationship
Into Pipeline.

A strong AWS partnership should generate demand, not just credibility. Most partners have the badge, the listing, the co-sell eligibility — and nothing to show for it in the pipeline report. We design and execute the programs that change that.

From AWS Immersion Days that earn co-sell credits to private offer campaigns that close deals through Marketplace, every program we run starts with a pipeline goal — not a deliverable count.

Project-based or add-on to managed services · Starts with a free scoping call

Programs We Run
AWS Immersion Days Co-Branded Campaigns Field Alignment re:Invent Strategy Private Offer Campaigns Joint Success Stories

Six Revenue
Programs.

Each program is designed around a specific pipeline outcome. We don't run programs for the sake of activity.

01
Enablement
AWS Immersion Days

We design and facilitate AWS Immersion Days that create pipeline, deepen customer relationships, and earn co-sell credits with your field team. From agenda to execution — we handle the logistics, the AWS coordination, and the follow-up playbook.

  • Event design & agenda development
  • AWS co-sponsorship coordination
  • Customer/prospect invitation strategy
  • Post-event follow-up and ACE submission
02
Campaigns
Co-Branded Campaign Development

We build co-branded demand generation campaigns with AWS alignment — outbound sequences, event plays, and digital campaigns that carry the AWS halo and convert. Designed to be jointly promoted with your AWS field team and built for repeatability.

  • Campaign design & messaging
  • Outbound sequence development
  • AWS co-promotion coordination
  • Performance tracking & optimization
03
Field
Field Alignment & Rep Introduction

We facilitate introductions to relevant AWS field reps, PSMs, and PDMs — and build the alignment that keeps you top of mind when co-sell opportunities arise. Most partners wait for their PDM to make introductions. We don't wait.

  • AWS rep introduction facilitation
  • Territory alignment mapping
  • Co-sell opportunity staging
  • Ongoing field cadence management
04
Events
re:Invent & AWS Summit Strategy

We build your event strategy for re:Invent, AWS Summits, and regional field events — meeting plans, sponsorship optimization, booth strategy, and follow-up playbooks that convert attendance into pipeline. Most partners spend six figures on re:Invent and come home with business cards.

  • Pre-event meeting scheduling strategy
  • Sponsorship & presence optimization
  • AWS session & networking prioritization
  • Post-event follow-up playbook
05
Marketplace
Marketplace Private Offer Campaigns

We design and execute Marketplace private offer campaigns — identifying co-sell opportunities where Marketplace transacting reduces procurement friction, structuring the offers, and aligning with AWS field teams to drive Marketplace transactions. Built for partners who have a listing but aren't transacting through it.

  • Deal identification & qualification for Marketplace
  • Private offer structure and pricing strategy
  • AWS deal room management
  • CPPO channel partner onboarding
06
Storytelling
Joint Customer Success Stories

We develop joint customer success stories with AWS that get used in co-sell conversations, partner portals, and field enablement. A strong joint success story is one of the highest-leverage assets in a co-sell motion — it's proof that AWS plus your product delivers outcomes, not just promises.

  • Customer interview & story development
  • AWS co-attribution and review process
  • Field-ready format (PDF, slide, web)
  • Partner portal submission support
$1.4M
Co-sell pipeline created for one client in 90 days
$210K
First Marketplace private offer closed in 6 weeks
11
AWS-sourced opportunities in 90 days — one client
3
CPPO channel partners onboarded and transacting

Every Program
Starts With a
Pipeline Goal.

We don't build programs and hope pipeline follows. We work backward from a specific outcome and build the program that gets there.

  • 01
    Free Scoping Call

    We assess your current AWS relationship, understand where pipeline is stalling, and identify which revenue program or combination of programs fits your situation.

  • 02
    Program Design

    We define the program, the pipeline target, the AWS coordination required, and the timeline. Every program has a measurable goal before we start building it.

  • 03
    Execution

    We run the program — handling AWS coordination, logistics, outreach, field alignment, or Marketplace mechanics depending on the program type. You show up where it matters; we handle the operational layer.

  • 04
    Pipeline Review & Next Steps

    At program close we review pipeline generated, ACE submissions made, and co-sell credits earned. Most clients run a second program immediately or layer revenue generation onto a managed services retainer.

Discuss Your Pipeline Goals

"We had ISV Accelerate and nothing to show for it. Grnmrk built the motion that made it real — and did it in a way our AEs could actually own after they left."

CRO — Compliance Automation ISV

Right for you if

  • You have ISV Accelerate eligibility but aren't generating co-sell pipeline from it
  • Your Marketplace listing exists but has never closed a transaction
  • You're going to re:Invent or an AWS Summit and want to come back with pipeline, not business cards
  • Your AWS field team doesn't know who you are, and you need that to change before your next QBR

Your AWS
Partnership
Should Work Like This.

30 minutes. We'll review your current AWS relationship, identify the highest-leverage revenue program for your situation, and tell you exactly what we'd prioritize — whether or not you work with us.