Grnmrk Group is a boutique consulting firm focused entirely on one thing: helping technology companies build and monetize their AWS partnerships. Not cloud strategy in the abstract. Not general channel consulting. AWS partnerships: the programs, the co-sell motions, the funding, the field relationships, executed by people who have done it from the inside.
Managed Services · Strategy Consulting · Partner Revenue Generation
Most companies that join the AWS Partner Network have the right instinct: they know the AWS relationship matters, they know Marketplace is growing, they know co-sell is where enterprise deals get done. What they underestimate is how much operational infrastructure it takes to make any of it work.
ACE pipeline hygiene. PDM relationship cadence. MAP funding applications. FTR submissions. SaaS Co-sell Benefit enrollment. Tier requirement tracking. Certification roadmaps. Every one of these has a failure mode, and most companies discover them the hard way, usually when a big deal is on the table and the co-sell motion falls apart.
Grnmrk exists to close that gap. We handle the operational layer that most alliances teams do not have the bandwidth to run correctly, and the strategic layer that most external consultants do not have the depth to advise on. The result: clients who show up to every AWS interaction as a credible, investment-worthy partner.
"The AWS partnership was not the problem. It was everything around it."
Grnmrk Group was founded by practitioners who spent years inside technology companies managing AWS partnerships: building ACE pipelines from scratch, running MAP funding cycles, navigating FTR submissions, and trying to get AWS field reps to route deals.
What became clear over time was that the companies doing this well were not necessarily the ones with the best products. They were the ones with someone in the building who understood the program: how the PDM relationship works, what gets a funding request approved, what makes an AWS field rep want to attach you to their deal.
Most ISVs do not have that person. They have a founder or a sales leader wearing the alliances hat between other priorities, a PDM they see once a quarter, and a funding opportunity they are probably leaving on the table. Grnmrk exists to be that person: embedded, accountable, and working the AWS relationship every day.
There is no shortage of consultants who claim to do channel strategy. Here is what separates Grnmrk.
We do not do Azure. We do not do GCP. We do not do general channel strategy or alliances theory. Every client engagement, every tool, every process we have built is designed around the AWS partner ecosystem specifically. That focus is the reason our clients do not have to educate us.
Most consultants hand you a strategy deck and move on. We run the play. ACE submissions, funding applications, Partner Central management, PDM prep: we do the work. Our clients measure us on outcomes, not deliverables.
We work alongside your team, not above them. We learn your product, your territory, your deal history. We become the alliances function your internal team wants to work with: not a vendor they have to manage.
Our managed services start at $2,500/month and our consulting is scoped and priced by project. We do not build in padding. We do not upsell you into more than you need. The scope is honest upfront.
We know how AWS field reps think because we have worked with them. We know what gets a PDM to prioritize you because we have watched what does not. That field intelligence shapes every recommendation we make.
We would rather send you to a different service than take your money for work that will not move the needle. Our discovery call is free and honest. That is a deliberate policy, not a sales tactic.
Registered or Select-tier ISVs establishing their AWS partner motion for the first time: getting ACE pipeline clean, working toward FTR, and building a PDM relationship from scratch.
Select-tier partners actively working toward Advanced: activating MAP funding, pursuing SaaS Co-sell Benefit enrollment, building co-sell habits, and launching a Marketplace GTM motion.
Advanced or Premier-tier partners who need a fractional VP of Alliances: full-service management of the AWS relationship, field alignment, CPPO motion, and executive-level reporting.
Our clients are technology companies: ISVs, SaaS platforms, infrastructure providers that have made a real investment in their AWS relationship and want to see it generate actual revenue.
They are typically resource-constrained: they have a product that runs on AWS, a handful of co-sell wins they want to replicate, and nobody in-house with the bandwidth or the program depth to run the partner motion correctly. Or they have an alliances manager who is good, but stretched thin across multiple cloud partnerships and needs a dedicated AWS specialist.
What they share is a belief that the AWS partnership is worth the investment, and a frustration that the return has not matched the effort. That is the gap we close.
We would rather spend an extra day understanding your deal history and territory than hand you a generic co-sell framework that does not fit. Every engagement is scoped around your situation.
We do not measure success by documents delivered or calls attended. We measure it by MAP funding captured, tier requirements closed, FTR approvals granted, and deals with AWS involvement attached.
If your ACE pipeline is a mess, we will tell you. If you are not ready for FTR, we will say that too. Honest assessment upfront saves both sides from a frustrating engagement.
We work with a limited number of clients at any given time. That is deliberate. We would rather be genuinely embedded in a few AWS partnerships than spread thin across twenty.
We run AWS partner operations and strategy for ISVs and technology companies: managed operations (ACE pipeline, MAP/MDF funding, co-sell support), strategy consulting (tier acceleration, FTR, Marketplace GTM), and partner revenue generation. See the full services page for detail on each.
Yes. We are enrolled in the AWS Partner Network and operate within the partner ecosystem on behalf of our clients, working directly with AWS PDMs, PSMs, and field teams as part of every engagement.
Three things: we are AWS-only (no generalist cloud strategy), we operate rather than just advise (we run ACE submissions, funding apps, and FTR management, not just decks), and we work embedded with your team rather than handing off a deliverable and leaving.
We work with ISVs and SaaS companies from early Select-tier partners building their first ACE pipeline to Advanced and Premier-tier partners needing a fractional VP of Alliances. Company size matters less than whether you have real AWS traction and a commitment to investing in the partnership properly.
Yes: listing strategy is one of our consulting engagements. If you are evaluating whether to list at all, that is a conversation for a free discovery call where we can assess whether Marketplace makes sense for your go-to-market.
Every engagement starts with a free 30-minute discovery call. We assess your current partner standing, identify where you are leaving value on the table, and recommend which service model fits: whether that is managed operations, a consulting project, or something else entirely. No commitment, no sales pressure.
30 minutes. We will review where you are in the partner journey, identify the highest-value opportunities you might be missing, and tell you exactly what we would recommend.