AWS Partner Growth Advisory
Grnmrk Group helps AWS partners unlock co-sell, climb tiers, capture funding, and build the go-to-market engine that turns your AWS relationship into a genuine revenue multiplier.
The AWS Partner Network is one of the most powerful growth engines in enterprise software — but only for partners who know how to work it. Most don't. They have the technology. They have the ambition. What they're missing is someone who has lived inside the ecosystem and knows exactly where the leverage is.
"AWS partners that actively co-sell and maintain clean ACE hygiene generate 2–4x more AWS-sourced pipeline than those that don't. The gap isn't product — it's process."
— Grnmrk Group, from working with 40+ AWS partnersGrnmrk Group was built for exactly this moment — when a partner is ready to stop guessing and start scaling. We bring the inside knowledge of how AWS partner programs actually work, paired with the operational muscle to run them on your behalf or equip your team to run them for themselves.
We run your AWS partner operations end-to-end — so nothing falls through the cracks, your ACE pipeline stays healthy, and your PDM sees you as a serious co-sell partner. Think of us as your fractional Partner Alliances team.
From tier strategy and PO/AO structure to Marketplace GTM and field alignment — we build the playbooks that unlock the next stage of your AWS relationship. Delivered as focused engagements or ongoing advisory.
A strong AWS partnership should generate demand, not just credibility. We design and execute partner revenue programs — from immersion days to co-branded campaigns — that create real pipeline.
We're not a consulting firm that disappears after the deck. Every engagement is designed to produce tangible momentum within the first 30 days.
We assess your current partner standing, ACE health, funding history, and growth goals. No fluff — we come prepared and leave with a clear picture of your situation.
We audit your partner profile against your tier requirements, co-sell maturity, marketplace readiness, and funding capture rate. You get a written assessment with prioritized actions.
Whether managed services or a consulting project, we move fast. Week one deliverables, clear owners, and immediate action on the highest-leverage gaps.
Monthly reporting on partner program KPIs. Quarterly business reviews with your stakeholders. Every renewal decision is backed by numbers you can take to your exec team.
Every engagement is scoped to your needs. No bloated retainers, no surprise overages. Start where it makes sense and scale as the business grows.
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For partners who need their AWS operations kept clean and current. Great for early-stage or resource-light teams.
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For partners actively working toward the next tier or co-sell maturity. Full operations plus strategic support.
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For Advanced-tier partners and funded ISVs who need a fractional VP of Alliances. Full-service, full ownership.
Focused project engagements — tier assessments, Marketplace GTM, co-sell playbooks, field alignment. Most projects run 16–32 hours. Retainer advisory available at $2,500/mo.
30 minutes. We'll tell you exactly where your biggest gaps are and what it would take to close them — whether or not you work with us.
Schedule Now →I've spent [X] years inside the AWS partner ecosystem — working directly with ISVs, MSPs, and channel partners at every stage of the partner journey. I've sat in the rooms where PDMs and PSMs decide which partners get co-sell priority. I know how ACE decisions are made, which funding programs are underutilized, and what it actually takes to move a partner from Select to Advanced to Premier.
Grnmrk Group exists because most partners are left to figure this out on their own, with a partner portal and a quarterly check-in from an overextended PDM. That's not enough. The partners winning in the AWS ecosystem have someone who knows the system — on their side, working it every day.
I started this firm to be that person for a select group of partners who are serious about scaling.
You've got a solid product and AWS is a natural distribution channel — but you're not sure how to structure your ACE submissions, engage your PDM, or stand up a Marketplace transaction motion that actually converts.
You're stuck at Select or Advanced and don't fully understand why. You're hitting some requirements but missing others, and the guidance you're getting from AWS isn't specific enough to act on.
You lead the alliance function but you're stretched thin — managing the AWS relationship, training your team, chasing funding, and trying to build field alignment, all at once. You need a trusted extension of your team.
You just joined the AWS Partner Network or you're in the early stages of building your AWS motion. You want to build it right from the start — not spend two years correcting mistakes that could have been avoided.
Book a free 30-minute strategy call. We'll assess your current AWS partner standing and tell you exactly where the biggest opportunities are — no pitch, no pressure.