We offer three core service lines — each designed around a specific stage of the AWS partner journey. Whether you need someone to run your partner operations, build your go-to-market strategy, or generate real pipeline from your AWS relationship, we have an engagement model that fits.
All engagements begin with a free 30-minute discovery call. No commitment required.
We run your AWS partner operations end-to-end — ACE pipeline hygiene, funding program management, certification tracking, and co-sell support. Think of us as your fractional Partner Alliances team: embedded, accountable, and working your AWS relationship every day so you don't have to.
This is the right fit if you're resource-constrained, scaling fast, or simply tired of watching your PDM relationship go cold between quarterly check-ins.
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For partners who need their AWS operations kept clean and current. Great for early-stage or resource-light teams.
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For partners actively working toward the next tier or co-sell maturity. Full operations plus strategic support.
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For Advanced-tier partners and funded ISVs who need a fractional VP of Alliances. Full-service, full ownership.
We manage your ACE pipeline daily — keeping opportunities clean, progressing, and properly attributed so your PDM sees a partner worth co-selling with.
We identify, apply for, and manage MAP, MDF, POC credits, and ISV Accelerate funding on your behalf — capturing money AWS already wants to give you.
We audit your partner profile against current tier requirements on a rolling basis, identify gaps, and execute against the actions that move you forward.
Monthly dashboards with partner program KPIs — ACE pipeline health, funding captured, certification status, and tier progress — ready to take to your leadership team.
We manage the cadence of your PDM relationship, prepare for QBRs, and ensure you're positioned as a high-priority co-sell partner across your AWS field team.
We build and maintain a certification tracking plan aligned to your tier goals and specialization targets, coordinating with your technical team to stay on track.
Focused project engagements that deliver a specific output — a tier acceleration plan, a Marketplace GTM strategy, a co-sell playbook, or field alignment. Delivered in 16–32 hours. No bloated retainers.
Most projects run 16–32 hours. Scope is defined upfront — no surprises.
Prefer ongoing advisory? Retainer available at $2,500/mo.
A full audit of your current partner standing against tier requirements, with a prioritized 90-day action plan to close gaps and accelerate advancement — Select to Advanced, or Advanced to Premier.
From listing optimization to private offer strategy and CPPO motion — we build the Marketplace GTM plan that turns your listing from a checkbox into a revenue channel.
We design a repeatable co-sell motion from the ground up — ACE submission standards, PDM engagement cadence, opportunity qualification criteria, and field alignment protocol.
A full audit of available funding programs — MAP, MDF, POC credits, ISV Accelerate, SCA, and others — with a prioritized capture plan and application support for the highest-value opportunities.
Clarify your partner organization structure, understand the implications of your current PO/AO setup, and build a strategy for how to structure your AWS relationship for maximum co-sell leverage.
We guide ISVs through the full FTR process — selecting the right checklist for your delivery model, identifying and remediating security and architectural gaps before submission, setting up your ACE pipeline to meet the 10-opportunity prerequisite, and managing the submission through Partner Central. FTR approval unlocks the Qualified Software badge, ISV Accelerate eligibility, and co-sell priority access. Most clients pass on the first submission.
A strong AWS partnership should generate demand, not just credibility. We design and execute partner revenue programs — from immersion days to co-branded campaigns — that create real, measurable pipeline.
We design and facilitate AWS Immersion Days that create pipeline, deepen customer relationships, and earn co-sell credits with your field team. From agenda to execution.
We build co-branded demand generation campaigns with AWS alignment — outbound sequences, event plays, and digital campaigns that carry the AWS halo and convert.
We facilitate introductions to relevant AWS field reps, PSMs, and PDMs — and build the alignment that keeps you top of mind when co-sell opportunities arise.
We build your event strategy for re:Invent, AWS Summits, and regional field events — meeting plans, sponsorship optimization, and follow-up playbooks that convert attendance into pipeline.
We design and execute Marketplace private offer campaigns — identifying co-sell opportunities, structuring offers, and aligning with AWS field teams to drive Marketplace transactions.
We develop joint customer success stories with AWS that get used in co-sell conversations, partner portals, and field enablement — turning your wins into repeatable pipeline tools.
Not sure which model fits? Here's how they differ.
| Managed Services | Strategy Consulting | |
|---|---|---|
| Engagement Model | Ongoing monthly retainer | Fixed-scope project |
| Best For | Ongoing operations & execution | Specific strategy or playbook |
| ACE Pipeline Management | ✓ Included | — Not included |
| Funding Program Management | ✓ Active management | ✓ Strategy only |
| PDM Relationship Management | ✓ Ongoing | — Not included |
| Strategic Roadmap | ✓ Included in Growth+ | ✓ Core deliverable |
| Executive Reporting | ✓ Monthly dashboard | — Not included |
| Commitment | Month-to-month | Per project |
| Pricing | From $2,500/mo | $250/hr · from $2,500/mo advisory |
30 minutes. We'll assess your current AWS partner standing and tell you exactly which service model makes sense — whether or not you work with us.