Three core service lines, each designed around a specific stage of the AWS partner journey. Whether you need someone to run your partner operations, build your go-to-market strategy, or generate real pipeline from your AWS relationship, we have an engagement model that fits.
All engagements begin with a free 30-minute discovery call.
We run your AWS partner program end-to-end: ACE pipeline hygiene, funding program management, certification tracking, and co-sell support. Your fractional Partner Alliances team, embedded and accountable.
Full service details →For early-stage or resource-light teams. Get your AWS operations current and keep them there.
For partners working toward the next tier or co-sell maturity. Full operations plus strategic support.
For Advanced-tier partners and funded ISVs who need a fractional VP of Alliances: full-service, full ownership.
We keep your pipeline clean, progressing, and properly attributed so your PDM sees an active co-sell partner.
We identify, apply for, and manage MAP, MDF, POC credits, and SaaS Co-sell Benefit funding on your behalf.
We audit your partner profile against tier requirements, identify gaps, and execute against the actions that move you forward.
Monthly dashboards covering ACE pipeline health, funding captured, certification status, and tier progress.
We manage your PDM cadence, prepare for QBRs, and position you as a high-priority co-sell partner.
We build and maintain a certification tracking plan aligned to your tier goals and specialization targets.
Focused project engagements that deliver a specific output: a tier acceleration plan, a Marketplace GTM strategy, a co-sell playbook, or an FTR submission. Scoped upfront, no bloat.
Most projects run 12 to 32 hours. Total cost confirmed before work begins. Prefer ongoing advisory? Retainer at $2,500/mo.
Full audit of your partner standing with a prioritized 90-day action plan to accelerate tier advancement.
Listing optimization, private offer strategy, and CPPO motion design that turns your listing into a revenue channel.
A repeatable co-sell motion with ACE submission standards, PDM engagement cadence, and field alignment protocol your AEs can execute.
Full FTR process management from checklist selection through Partner Central submission. Most clients pass on the first submission. See the FTR page.
Full audit of MAP, MDF, POC credits, SaaS Co-sell Benefit, and SCA with a prioritized capture plan and application support.
We design and execute partner revenue programs: Immersion Days, co-branded campaigns, Marketplace private offer drives, and field alignment built around a specific revenue outcome.
Full service details →We design and facilitate Immersion Days that create pipeline, deepen customer relationships, and earn co-sell credits with your field team.
Co-branded demand generation campaigns with AWS alignment: outbound sequences, event plays, and digital campaigns designed for joint promotion.
Introductions to relevant AWS field reps, PSMs, and PDMs with the alignment that keeps you top of mind when co-sell opportunities arise.
Event strategy for re:Invent and AWS Summits: meeting plans, sponsorship optimization, and follow-up playbooks that convert attendance into pipeline.
We design and execute Marketplace private offer campaigns: identifying co-sell opportunities, structuring offers, and aligning with AWS field teams.
Joint customer success stories with AWS for use in co-sell conversations, partner portals, and field enablement.
Not sure which model fits? Here is the difference.
| Managed Services | Strategy Consulting | |
|---|---|---|
| Engagement Model | Ongoing monthly retainer | Fixed-scope project |
| Best For | Ongoing operations & execution | Specific strategy or playbook |
| ACE Pipeline Management | ✓ Active management | — Not included |
| Funding Management | ✓ Active management | ✓ Strategy only |
| PDM Relationship Management | ✓ Ongoing | — Not included |
| Strategic Roadmap | ✓ Included in Growth+ | ✓ Core deliverable |
| Executive Reporting | ✓ Monthly dashboard | — Not included |
| Commitment | Month-to-month | Per project |
| Pricing | From $2,500/mo | $250/hr |
30 minutes. We will assess your current AWS partner standing and tell you which service model makes sense for where you are.