A practical checklist and decision guide for connecting your CRM to AWS Partner Central. Covers every integration path, the prerequisites you need before you can start, and the ACE field mapping your team needs to get submissions right.
Enter your details below and we will send you the guide immediately. No spam, no follow-up sequences.
Check your inbox for the CRM to APN Integration Guide. If you do not see it within a few minutes, check your spam folder.
A side-by-side breakdown of every available integration route: the Partner Central API, the AWS Salesforce managed package, Tackle, Suger, Crossbeam, Zapier/Make, and the native Partner Central UI. Includes technical lift, cost, CRM compatibility, and best-fit guidance for each.
The exact steps required before any integration can go live: linking your AWS account to Partner Central, accepting ACE Terms and Conditions, IAM role configuration, and the Alliance Lead permissions required to authorize the connection.
A reference table mapping standard CRM opportunity fields to ACE fields in Partner Central. Covers Salesforce and HubSpot natively, with notes on which fields are required for validation, which affect co-sell routing, and which determine funding eligibility.
The specific AWS IAM policies required for the Partner Central API integration, including AWSPartnerCentralFullAccess, AWSPartnerCentralOpportunityManagement, and AWSMarketplaceSellerOfferManagement. Includes a setup checklist for your IT or DevOps team.
The 12-point checklist AWS reviewers use to evaluate ACE submissions, translated into actionable items your team can apply to every opportunity before it goes to Partner Central. Covers customer data accuracy, ARR projection requirements, stage definitions, and co-sell request criteria.
A one-page decision tree that helps you choose the right integration path based on your CRM, your pipeline volume, your engineering capacity, and whether AWS Marketplace is part of your go-to-market plan. Built for alliances leaders who need to make a recommendation to their team.
You manage the PDM relationship and own the ACE pipeline. This guide gives you the language to evaluate integration options and the checklist to get your ACE submissions right.
You are responsible for the CRM and need to understand the technical requirements before recommending a Salesforce package or middleware setup to your alliances team.
You will be asked to configure the Partner Central API or IAM roles. The prerequisites and permissions sections were written for you, not for a business audience.
You want to build a co-sell motion with AWS but are not sure where the integration fits in. The decision framework helps you prioritize without needing to know every technical detail.
Grnmrk Group handles the ACE pipeline end-to-end: daily hygiene, co-sell requests, PDM briefs, and monthly reporting. We work across Salesforce, HubSpot, and custom CRM setups. You focus on pipeline. We make sure what AWS sees reflects the program you are running.
Book a Free Call →The checklist is built from the full blog post. If you want the reasoning behind the recommendations, including when each integration path makes sense and what the tradeoffs are, start there.
A complete comparison of every CRM-to-APN integration path: direct API, Tackle, Suger, Crossbeam, middleware, and manual. Includes prerequisites, a comparison table, and a decision framework for choosing the right path.
Integration keeps your pipeline current. This guide covers how to manage ACE so that what AWS sees reflects the program you are running, not an afterthought.