Fractional PDM

Your AWS partner program,
guided from day one.

The AWS Partner Network is one of the most powerful go-to-market engines in enterprise software. Getting started well sets the trajectory for everything that follows. Grnmrk acts as your fractional PDM, giving you the expert guidance, clear roadmap, and active program management that accelerates your first year.

Partner Central setup, tier advancement, ACE pipeline, funding programs, certifications: we handle it with you, bi-weekly, so your program builds momentum from day one.

APN Registration · ACE Pipeline Setup · Tier Roadmap · Funding Awareness · Co-Sell Readiness · Partner Central Navigation · Certification Guidance · FTR Prep · Bi-weekly Check-ins · APN Registration · ACE Pipeline Setup · Tier Roadmap · Funding Awareness · Co-Sell Readiness · Partner Central Navigation · Certification Guidance · FTR Prep · Bi-weekly Check-ins ·
The Opportunity

Year one in the APN sets the trajectory for everything.

The AWS Partner Network rewards partners who build the right foundation early. Tier requirements, ACE pipeline hygiene, funding program timing, and certification alignment all compound over time. Partners who prioritize these in year one advance faster, capture more funding, and build stronger AWS field relationships than those who circle back to fix gaps later.

Grnmrk gives you a structured approach to year one: clear priorities, active program management, and a bi-weekly cadence that keeps your program on track without requiring a full-time alliances hire.

  • Partner Central set up correctly with the right partner path from the start
  • A written tier roadmap so your team always knows the next action
  • ACE pipeline active and growing with properly structured submissions
  • MAP and MDF funding windows identified and applications submitted on time
  • A certification plan aligned to tier goals, not random individual choices
  • FTR readiness assessed early so the path to SaaS Co-sell Benefit is clear
  • Bi-weekly expert check-ins to keep everything on track

"The first year in the AWS partner ecosystem sets the trajectory for everything that follows. Partners who get the foundation right in year one are climbing tiers and capturing funding in year two. The ones who wing it spend years trying to undo what they got wrong."

Grnmrk Group
What a PDM does

A PDM is your advocate inside AWS. They explain how programs work, help you navigate Partner Central, brief you on funding opportunities, guide your tier advancement, and introduce you to field teams when you are ready to co-sell. Most early-stage partners do not get this. We give it to you.

What's Included

Six areas of support, delivered bi-weekly.

Every area is specific to your partner profile, your tier, and your goals. No generic advice, no templated playbooks.

01
Partner Central Setup & Navigation

We confirm your partner path, clean up your company profile, and make sure your solutions are listed correctly. A clean Partner Central foundation means nothing blocks you later when you apply for funding, listings, or tier advancement.

02
Tier Roadmap & Requirement Tracking

We map your current standing against your target tier, deliver a written roadmap, and track progress bi-weekly. Clear priorities, clear next actions, no guessing.

03
ACE Pipeline Setup & First Submissions

We set up your ACE pipeline correctly, walk you through the submission process, and get your first qualified opportunities in the system. An active ACE pipeline changes how AWS sees you immediately.

04
Funding Program Awareness & Applications

We identify which MAP, MDF, and other programs you are eligible for and flag application windows in advance. Early-stage partners who know about these programs capture funding their peers miss.

05
Certification Roadmap

We build a certification plan aligned to your tier goals and team size so your people get the right AWS certifications in the right order. Aligned certifications accelerate tier advancement and satisfy AWS competency requirements faster.

06
Bi-weekly Check-in & Progress Review

A dedicated bi-weekly call reviewing tier progress, ACE pipeline, funding windows, certification status, and any Partner Central questions. Consistent cadence keeps everything compounding.

First 90 Days

Month by month. Milestone by milestone.

Every engagement starts with a clear plan. Here is what the first three months look like.

Month 1: Foundation
Get the Baseline Right
  • Partner Central audit and profile cleanup
  • Partner path confirmation (Software vs. Services)
  • ACE Terms & Conditions accepted
  • First ACE opportunities submitted
  • Tier gap analysis delivered in writing
  • Certification roadmap built
  • Funding calendar set up, MAP and MDF windows flagged
Month 2: Activate
Build the Right Habits
  • ACE pipeline growing and updated weekly
  • First MDF application submitted if eligible
  • Certification progress tracked against roadmap
  • FTR readiness assessment completed (ISVs)
  • Partner solutions listed and optimized
  • Bi-weekly check-in cadence established
Month 3: Momentum
Set Up the Next Stage
  • Tier advancement progress reviewed
  • SaaS Co-sell Benefit path mapped (if applicable)
  • FTR preparation underway or waiver path identified
  • First funding program result received
  • 90-day review delivered, next 90 planned
  • Upgrade path to Growth assessed if ready
Who This Is For

Right for you if any of this sounds familiar.

ISVs Just Joining the APN

You have registered with the AWS Partner Network and want to build the right foundation from the start. You know AWS matters to your GTM and want expert guidance on the right sequence of actions.

  • Get set up correctly from day one
  • Know exactly which milestones to hit first
  • Avoid the year-one mistakes that slow everyone down
MSPs & Channel Partners at Registered Tier

You are at Registered or early Select and want to accelerate toward your next tier. You are ready for a structured program with someone actively tracking your progress and keeping you on the right path.

  • Tier roadmap built and tracked
  • First funding programs identified and applied for
  • ACE pipeline activated from scratch
Founders Who Took an Alliances Role

You are a founder or early employee who owns the AWS relationship and wants to build it correctly. You are looking for a knowledgeable partner who can guide decisions, not just hand over documentation.

  • Program clarity: know what matters and what does not
  • Concrete actions, not generic advice
  • Someone to call when you do not know the answer
Teams Without a Dedicated Alliances Function

You are a lean team that wants an active AWS partner program without the overhead of a full-time alliances hire. Fractional expert attention gives you the outcomes without the headcount.

  • Fractional expert attention without the headcount
  • Bi-weekly cadence keeps the program moving
  • Easy upgrade path as you grow
Pricing

Simple. Built for early stage.

One flat monthly rate. No setup fees, no hourly overages. 3-month minimum.

Fractional PDM
Launch
Starting at
$2,500/mo
3-month minimum engagement

For AWS partners in their first 12 to 18 months who want expert guidance, a clear roadmap, and active program management from day one.

  • Partner Central audit & setup
  • Tier gap analysis & written roadmap
  • ACE pipeline setup & first submissions
  • Certification roadmap
  • Funding program calendar & early applications
  • FTR readiness assessment (ISVs)
  • Bi-weekly check-in
Get Started

Ready to go deeper? MAP/MDF management, co-sell support, and active PDM engagement are available when you upgrade to our Growth managed service ($4,500/mo) with no interruption to the work.

What makes this different

This is not a course, a Slack community, or a templated onboarding kit. It is a real person with deep AWS ecosystem experience actively managing your program. When you have a question, you get an answer from someone who has been in this ecosystem.

Why 3-month minimum

Month one is setup and assessment. Month two is the first real actions and early results. Month three is where habits are built and the program starts compounding. One month is not enough to build anything meaningful.

The upgrade path

Launch is the entry point. As your program matures, you move to Growth ($4,500/mo) or Scale ($8,500/mo) with everything already built carrying forward.

How it compares to our other tiers

Launch is designed to grow into Growth and beyond.

Launch / $2,500 per month Growth / $4,500 per month Scale / $8,500 per month
Best For First 12 to 18 months in APN Active partners with growing pipeline Tier advancement and co-sell maturity
Partner Central Setup
Tier Roadmap
ACE Pipeline Setup & first submissions Ongoing hygiene & management Full management and co-sell requests
Funding Programs Identification & early applications Active MAP/MDF management Full funding capture program
Co-Sell Support Basic co-sell support Active PDM engagement
Bi-weekly Check-in 1 standing call Bi-weekly reporting Bi-weekly strategy session
Minimum Term 3 months 3 months 3 months

Build your AWS program from a strong foundation.

30 minutes. We will assess where you are in the AWS Partner Network, identify your highest-leverage priorities, and map out the first 90 days together.