For companies in AI, technology, and software, partnerships are how an AI strategy reaches the market. We decide which ecosystems and partner types matter, how joint selling works, and who owns the motion.
Then we implement it. The plan becomes ownership, an operating cadence, and next steps the rest of the company can run. Hyperscaler programs are one place that strategy gets executed. They are not the whole strategy.
Strategy, leadership, and partner ops · Scope confirmed before work beginsThe work is for AI, technology, and software companies whose growth depends on partners. We produce a strategy, then the ownership and cadence that execute it.
Most strategy projects run 12 to 32 hours. Fractional Partnership Leadership owns the plan. Managed Partnership Operations runs the day-to-day.
Which platforms, model and data partners, systems integrators, ISVs, and hyperscalers belong in the go-to-market, and which to pause. The output is a priority set, not a landscape tour.
How joint selling, referrals, and marketplace routes actually work: the offer, the account motion, the ask of each partner type, and the cadence sales can follow.
Roles, intake, handoffs, and decision rights so the strategy does not stay in a deck. Partnership work has an owner, a next step, and a way to report progress.
When the company needs someone to run it, fractional leadership owns the strategy and managed partner ops keeps intake, follow-up, and reporting moving.
Marketplace, funding, and technical validation sit under the partnership strategy when a specific ecosystem requires them. They are execution modules, not the strategy itself.
30 minutes. We look at where partnerships sit in your go-to-market and recommend strategy, leadership, or partner ops before any work begins.